About
I’m Alex, a developer experience lead, educator, and community builder based in New Haven, CT. I help developers fall in love with their tools through videos, courses, docs, and the kind of teaching that actually sticks.
A quick history
I started building websites in middle school, but I didn’t do it professionally until 2018. Before that, I spent five years as an elementary school teacher. That background turned out to be the secret sauce: I’d already spent years figuring out how to make complex ideas land for nine-year-olds, and I’ve been applying the same craft to developers ever since.
I went from SaaS to agency work to building a creative coding community (Frontend Horse) that grew big enough to land me in developer experience full-time.
What I do
- Teach. Nine solo YouTube courses on Next.js, Three.js, and GSAP: 1.2M+ views and 9,000+ signups, making video the #1 acquisition channel.
- Lead. I run the developer experience team at Prismic, in charge of shipping the SDKs, docs, demos, and templates developers actually rely on.
- Build community. Frontend Horse grew to 1,300+ Discord members, 78 newsletter issues, and 80+ live streaming episodes featuring expert guests.
- Speak and host. Podcasts, conferences, an in-person interview with Svelte creator Rich Harris, live coding streams, fundraisers, and even a comedy web dev news show.
- Write. Long-form on web dev, DevRel, productivity, and ADHD.
Selected impact
- 1.2M+ YouTube views across nine solo courses, with 9,000+ developer signups
- 30 minutes → under 1 minute onboarding time on an interactive product demo I conceived and managed. It became the highest-converting page on the site at 2× the rate of every other page type
- $28,000 raised for charity across two 5-hour holiday fundraiser livestreams (ocean cleanup + Doctors Without Borders), with donation matching from GitHub, Netlify, and Cloudinary
- Built the official starter used on Vercel’s platform for launching new Next.js projects on Prismic
What I care about
Teaching that respects the learner. Tools that get out of the way. The weird, creative corners of frontend. Fundraising for things that matter. And the slow, unfashionable work of helping developers feel confident.